Introduction
Wavelure ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wavelure.com and use our personal branding and photography services in Singapore.
Information We Collect
Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, and mailing address
- Professional Information: Job title, company name, industry, and professional interests
- Communication Records: Messages, inquiries, and correspondence with our team
- Payment Information: Billing details and transaction records (processed securely through third-party providers)
- Project Information: Details about your photography and branding requirements
Automatically Collected Information
When you visit our website, we automatically collect:
- IP address and location data
- Browser type and version
- Device information
- Website usage patterns and analytics
- Cookies and similar tracking technologies
How We Use Your Information
We use your information for the following purposes:
- Service Delivery: To provide photography and personal branding services
- Communication: To respond to inquiries and provide customer support
- Project Management: To coordinate shoots, consultations, and deliverables
- Marketing: To send newsletters and promotional materials (with your consent)
- Website Improvement: To analyze usage and enhance user experience
- Legal Compliance: To meet regulatory requirements and protect our rights
Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
Service Providers
We work with trusted third-party providers who assist us in:
- Website hosting and maintenance
- Payment processing
- Email marketing services
- Analytics and website optimization
- Cloud storage and backup services
Legal Requirements
We may disclose your information if required by law or to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service
Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication protocols
- Staff training on data protection practices
- Secure backup and recovery procedures
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your website experience:
Types of Cookies
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand website usage patterns
- Marketing Cookies: Used for personalized advertising (with your consent)
Cookie Management
You can control cookies through:
- Our cookie preference center on the website
- Your browser settings
- Opting out of specific tracking services
Your Rights and Choices
You have the following rights regarding your personal information:
Access and Portability
- Request access to your personal data
- Receive a copy of your data in a portable format
Correction and Updates
- Correct inaccurate or incomplete information
- Update your contact preferences
Deletion and Restriction
- Request deletion of your personal data
- Restrict processing of your information
Marketing Communications
- Unsubscribe from marketing emails
- Opt out of promotional communications
Data Retention
We retain your information for as long as necessary to:
- Provide our services and fulfill contractual obligations
- Comply with legal and regulatory requirements
- Resolve disputes and enforce our agreements
- Maintain business records for legitimate purposes
Typically, we retain personal data for 7 years after our last interaction, unless longer retention is required by law.
International Data Transfers
As a Singapore-based company, we primarily process data within Singapore. When we transfer data internationally, we ensure appropriate safeguards are in place, including:
- Adequacy decisions by relevant authorities
- Standard contractual clauses
- Certification schemes and codes of conduct
Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices on our website
Contact Information
If you have questions about this Privacy Policy or our data practices, please contact us:
Singapore Personal Data Protection Act (PDPA) Compliance
This Privacy Policy is designed to comply with Singapore's Personal Data Protection Act 2012. We are committed to handling your personal data in accordance with PDPA requirements and best practices.
This Privacy Policy is effective as of January 1, 2025, and supersedes all previous versions.